We’ve had a heck of a run in Berkeley. We’ve had a wonderful response from our customers to our cookies and to our wonderful staff. We’ve made ourselves a part of the broader Berkeley community, as we followed our company commitment to supporting organizations that serve people in need, such as Camp Kesem and the Berkeley Food Pantry.
Unfortunately, we’ve not been as successful as we had hoped or needed to be. We are closing our Berkeley bakery next Friday the 11th and will re-direct our focus to our vibrant and growing retail and wholesale business in Santa Cruz. We will continue to serve several wholesale accounts in Berkeley and the surrounding area, so you’ll probably still see our vans and our cookies in the area, but not at 2309 Telegraph Avenue.
We will miss deeply the relationships we’ve enjoyed with Cal Rec (and the annual craziness of Caltopia), the Undergraduate Marketing Association, our marketing interns Dominique, Matt and Charlotte, fellow merchants, Cal staff, visitors to the area, and our remarkable original manager, Vanessa. Our staff will miss the amazing Cal students who shared their dances, poems, rap lyrics, and love notes with us. No day was ever boring, for sure.
Most of all we will miss our staff. Our manager, Shamika, our assistant manager, Camille are warm and talented people who will be blessings to new employers. Our bakers and servers will easily find positions where hard work and dedication are required. These cherished associations will be our takeaway from our 3 years of baking in Berkeley.
Thank you, Berkeley. You will always be in our hearts.
The Pearson Family
For almost 3 years we have proudly carried Red House Bakery’s gluten-free cookies at our downtown Santa Cruz retail bakery. We do not have a GF capability as our factory is liberally dusted with wheat flour all the time. In 2012 we wanted to offer GF alternatives that matched our look and taste profile. We wanted to avoid the off-putting aftertaste and the grainy texture that was so characteristic of GF baked goods. We sampled many products from the Bay Area and were constantly disappointed. One fortunate day Cara and I saw Red House Bakery’s cookies at the neighboring New Leaf Market and bought some. The look of the chocolate chip was very much like our own – nice spread, good thickness, and a bit of cracking on top. The taste was superb. We had finally found a gluten-free cookie that we could be proud to offer to our customers.
The biggest pay-off happened next. Cara contacted the owners, AnnA and John Hayes, and set up a meeting and tasting. The Hayes’ are delightful people. They are deeply committed to full-flavored GF and organic baked products, and AnnA had the background necessary for creative baking. John had just left a significant job at Hewlett Packard to help AnnA manage the business.They were starting out and were growing very rapidly, and were moving into their own gluten-free bakery space. More importantly, they are die-hard San Francisco Giants fans and we have spent many hours and meals luxuriating in the 2nd, then 3rd World Series Championship.
The growth of the business was arduous on them. A bakery startup is physically exhausting. In many ways it’s a young person’s game, and AnnA and John were definitely energetic but certainly not young. Lately they have begun to experience some physical ailments that would become worse if they continued the bakery. So, they decided to shut it down. We are now baking and selling the last of their beautiful cookies at our Santa Cruz bakery and will be out of Red House Bakery dough drops in a week or so.
This is terribly disappointing for us in so many ways. We certainly wish AnnA and John the best and know that the best will find them.
We are currently trying to find a replacement for Red House Bakery GF cookies, and will keep trying until be find something delicious and appealing. We have one that we are excited about but there are a number of steps to go before we have a relationship. It’s possible we’ll be out of GF cookies for a while until we find what we’re looking for. We’ll let you know when our search is successful.
Larry Pearson, CEO.
Cara had a baby girl Wednesday, March 25th, at 8:12 pm. Mila (Mee’ lah) Catherineanne Conn weighed in at 7lbs 15oz, about a half pound bigger than her sister, Lily. This little one has lit us all up, but probably no one more than her papa, James. Without any forewarning (because Cara’s deliveries are very fast), the doctor allowed James to deliver his daughter. He was VERY excited.
We’re very happy that everything went well and that the family went home Friday to start a new chapter together.
Cara and James want to thank everyone for their good wishes.
Metro SantaCruz, our local tabloid known for its in-depth reporting of issues of concern to Santa Cruzans and regarded as reflective of the progressive nature of our town, annually runs a readers’ poll to determine the “Best of Santa Cruz.” The awards are known as Goldies. This year’s poll was published this morning and Pacific Cookie won 2 awards: Best Cookie – Gold, and Best Local Business – Silver.
It’s hard for me to express how appreciative Shelly , Cara, Stacy and I are to the Santa Cruz community. Our family landed here in 1980, finding the perfect place to start a business and raise a family. This is a place that treasures its local businesses, and that encourages others to start up. The impact of UCSC, the visitors to the warm shore of the Monterey Bay, the proximity to the San Francisco Bay Area, and the wonderful combination of redwoods, the cooling fog, fabulous wine and the coastal range make this a rich and special place. It is indeed the perfect place to raise the third generation of Santa Cruz Pearsons.
As a “Thank You” we are having a one-day 50% sale at our retail store on Pacific Avenue in downtown Santa Cruz, and for the next week a 25% off sale at our webstore.
Thank you to all our customers, and a special “Thanks” to everyone who voted for us.