We’ve had a heck of a run in Berkeley. We’ve had a wonderful response from our customers to our cookies and to our wonderful staff. We’ve made ourselves a part of the broader Berkeley community, as we followed our company commitment to supporting organizations that serve people in need, such as Camp Kesem and the Berkeley Food Pantry.
Unfortunately, we’ve not been as successful as we had hoped or needed to be. We are closing our Berkeley bakery next Friday the 11th and will re-direct our focus to our vibrant and growing retail and wholesale business in Santa Cruz. We will continue to serve several wholesale accounts in Berkeley and the surrounding area, so you’ll probably still see our vans and our cookies in the area, but not at 2309 Telegraph Avenue.
We will miss deeply the relationships we’ve enjoyed with Cal Rec (and the annual craziness of Caltopia), the Undergraduate Marketing Association, our marketing interns Dominique, Matt and Charlotte, fellow merchants, Cal staff, visitors to the area, and our remarkable original manager, Vanessa. Our staff will miss the amazing Cal students who shared their dances, poems, rap lyrics, and love notes with us. No day was ever boring, for sure.
Most of all we will miss our staff. Our manager, Shamika, our assistant manager, Camille are warm and talented people who will be blessings to new employers. Our bakers and servers will easily find positions where hard work and dedication are required. These cherished associations will be our takeaway from our 3 years of baking in Berkeley.
Thank you, Berkeley. You will always be in our hearts.
The Pearson Family